So we built their iconic Red Barn where anyone can visit- the metaverse.
Hillshire Farm wanted to reach younger audiences who crave authenticity, and yet there is no actual Hillshire farm.
In the “Grow Your Own Lunch” game players catch falling ingredients from lunch trees to win free real-life sandwiches. See, coupons really do grow on trees.
Ads in other areas of Decentraland teleported players directly to the barn.
Inside the barn players could try our “Sausage Scrambler” mini-game, and even find a hidden easter egg.
