How do you get more people to eat eggs for dinner? Introduce an entirely new product that is laid fresh for dinner time. We call them dinner eggs. With the help of filmmaker Amy Nicholson we created a mockumentary called “Nightshifters” to explain the phenomenon. “Nightshifters” won a Silver Cresta and was shortlisted for the Clios and Jay Chiat awards. We also continued the characters from the previous year, with dark backgrounds and more dinner-focused recipes.
